Channel Conflict and Coordination in the E-Commerce Age
نویسندگان
چکیده
منابع مشابه
Channel Conflict and Coordination in the E-Commerce Age
A number of factors, including developments in Internet-based commerce and third-party logistics, have led many companies to consider engaging in direct sales. Such a company may at once be both a supplier to and a direct competitor of any existing reseller partners (e.g., land-based retailers), which can result in “channel conflict.” This can have momentous implications for distribution strate...
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The Internet is not only a significant communication medium, it is also largely used as a channel of distribution. In the very beginning of the e-commerce era, most researchers and practitioners forecasted a sharp increase in Internet-based commercial applications, leading to a threat of existing business models. Already in 1980, Rosenberg and Hirschmann argued that in-home shopping could threa...
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ژورنال
عنوان ژورنال: Production and Operations Management
سال: 2009
ISSN: 1059-1478
DOI: 10.1111/j.1937-5956.2004.tb00147.x